The Promiseland Project is a long-term marketing and grassroots campaign to unleash the power of Purpose to bridge the cultural divide in America. We believe that’s America’s Promise is a country built on the concept where all of us who work hard and take responsibility have the opportunity to develop and live up to our full potential. But the politically-driven mass cultural divide in our country is preventing us from making good on this promise.
At a time when the cultural and political divide is at an all-time high, we will harness the power of Purpose to unite us and move our country forward.
At The Promiseland Project our calling is to use the power of positive, non-partisan, solution-driven and purpose-inspired marketing to lead the way in building an inclusive culture and high performing economy in the United States. We are a diverse group of purpose-driven communications professionals whose passion is America. And we are dedicated and committed to using the power of purpose-inspired messaging to help move America from the dark winter of deep political and cultural division into a bright new dawn of becoming a Culture of US. As in USA.
Welcome to The Promiseland Project. It’s called a project for a reason. Because it’s going to take hard work, tough conversations and soul-searching walks in one another’s shoes. It will take the strength to listen when we desperately want to talk. Being Americans means making a promise to one another. A promise to work together for the greater good of this greatest of nations. Now we must keep it. So, let’s get to work.
We believe in the power of Purpose.
Politics is the great divider. Purpose is the great uniter. Politics is done behind closed doors. Purpose is the key to opening doors and unlocking America’s promise and full potential.
America's Promise: To do whatever it takes to ensure that all Americans who work hard and take responsibility are afforded the opportunity to develop and live up to their full potential.
Our Purpose: To unleash the power of Purpose to help bridge the cultural divide in America.
Our Mission: To launch and sustain the power of Purpose-inspired communications to shine a light and engage Americans on common ground initiatives.
Our Vision: In 2026, as we are celebrating our nation’s 250th anniversary, America has dramatically narrowed the cultural divide and is united around her mighty Purpose. She will be making good on her promise to give all Americans who work hard and take responsibility the opportunity to develop and live up to their full potential.
Freedom - It is the foundation of our democracy.
Responsibility - There is no freedom without responsibility.
Opportunity - Everyone deserves a chance.
Community - We’re all in this together.
Diversity - It is what unites us.
Empathy - Walk a mile in someone else’s shoes.
Roy Spence, founder of The Promiseland Project, is also Co-Founder and Chairman of GSD&M, a leading marketing communications and advertising company and Co-Founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their Purpose.
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